10.Deep

10.Deep was founded in 1995 in New York by Scott Sasso as one of the founding wave of post-1990s New-York-anchored streetwear brands alongside Supreme, Mishka, Alife, and the broader Lower-East-Side-skate-and-hip-hop streetwear ecosystem. The brand has been one of the defining post-1995 NYC-anchored streetwear brands, with the deliberately-hip-hop-and-skate-anchored visual culture and the iconic 10.Deep typography logo anchoring the broader cultural position. The 10.Deep vocabulary settled around several recurring elements: heavyweight cotton tees and hoodies with the brand's iconic 10.Deep typography logo and shifting seasonal graphic-design references, deconstructed denim and workwear-derived skate trousers, the brand's iconic Triple Black, Five Stripes, and Sound Clash apparel programmes, the long-running 10.Deep × Reebok, 10.Deep × Stüssy, 10.Deep × New Era, and 10.Deep × adidas Originals collaboration capsules, and a colour palette anchored to washed-black, washed-navy, ecru, oxblood, plus the brand's recurring use of saturated red, royal-blue, and the iconic NYC-hip-hop-and-skate aesthetic accent combinations. The brand is independent and held by Sasso. 10.Deep operates flagship retail in New York (Lower East Side — the brand's home neighbourhood) plus international wholesale through Dover Street Market, GR8, HBX, Patta, the broader US-and-European streetwear specialty distribution network, and a substantial Japanese streetwear-specialty distribution including the Beams, United Arrows, and Nepenthes network. The brand has been one of the defining post-1995 NYC-anchored streetwear brands of the broader 1990s-streetwear-foundational generation.