Eszter Aron grew up between her grandfather's tailoring shop and her mother's textile fairs in Budapest, then took over the atelier of Hungary's biggest apparel brand while still a student. She launched AERON in 2012 with a brief that hasn't shifted: timeless tailoring, technical leather and a 'ZERO' line of knit staples, made with waste-reducing processes. Stocked at Harrods, Galeries Lafayette and Bergdorf Goodman, AERON is the most internationally visible Hungarian label after Nanushka and quietly defines minimalist Central European luxury.
Shop Secondhand
Archive and rare AERON pieces mostly circulate on the resale market. Japanese sites don't ship to China — buy via a proxy like Buyee; most Western sites ship internationally or are reachable with a US/EU forwarder.
Japan · via Buyee
US / Europe
Timeline4
2012—2021·9 yrs
- 2012
AERON founded in Budapest
Hungarian designer Eszter Aron launches AERON with a focus on sustainable leather alternatives.
- 2016
Paris Fashion Week debut
AERON presents its first runway show during Paris Fashion Week.
- 2018
LVMH Prize semifinalist
The brand is selected as a semifinalist for the LVMH Prize for Young Designers.
- 2021
Net-a-Porter global launch
AERON expands distribution through Net-a-Porter and Matches, reaching a global audience.
