Allbirds

Allbirds is an American publicly traded company headquartered in San Francisco, California. It sells footwear and apparel and was co-founded in 2015 by Tim Brown and Joey Zwillinger. It is known for their minimalist designs, association with environmental, social, and governance (ESG) principles, and Silicon Valley. Its business model has primarily relied on direct-to-consumer commerce through its website and brick and mortar stores, although the company had begun to decrease its brick and mortar presence by 2023. Allbirds was founded through an initial fundraising of US$119,000 on Kickstarter and has based its corporate identity on sustainability. Since the 2020s, the company has been criticized by legal scholars for greenwashing after a case about their reporting of carbon offsets was dismissed.