CALMAR
Brands
Belstaff
UK / European

Belstaff

Price
Luxury
Made in
IT
Founded
1924
Founder
Eli Belovitch, Harry Grosberg
Belstaff was founded in 1924 in Stoke-on-Trent, England by Eli Belovitch and his son-in-law Harry Grosberg as a small workshop producing waxed-cotton motorcycle jackets and outdoor garments for the broader British motorcycle-and-outdoor-adventure community. The brand has been one of the defining British waxed-cotton-outerwear brands of the 20th century, with the iconic Trialmaster jacket (a 1948-pattern waxed-cotton motorcycle jacket) anchoring the broader brand cultural position across decades of British outdoor-adventure culture. The Belstaff vocabulary settled around several specific products: the iconic Trialmaster jacket (the brand's defining 1948-era product, still in production with the original waxed-cotton construction and four-pocket-front detail), the Roadmaster jacket (a 1950s pattern variant), the Tourmaster (a 1980s pattern motorcycle jacket), various waxed-cotton field-jacket and parka variations, and a colour palette anchored to washed-tan, oxblood, military-olive, washed-charcoal, ecru, plus the brand's recurring use of weathered British waxed-cotton aesthetic colour combinations. Belstaff is owned by Ineos Group (the British petrochemical conglomerate controlled by Jim Ratcliffe — the brand was acquired by Ineos in 2017 from the previous ownership group of Tom Tailor). The brand operates flagship retail in London (New Bond Street — the brand's home flagship), Manchester, plus international flagships in New York (Madison Avenue), Los Angeles (Beverly Hills), Tokyo (Aoyama, Ginza), Hong Kong, Shanghai, plus extensive wholesale through MR PORTER, MATCHES, the major US-and-European luxury department stores, and the broader luxury menswear specialty network. The brand has been one of the defining post-1924 British-anchored waxed-cotton-luxury-outerwear brands.

Shop Secondhand

Archive and rare Belstaff pieces mostly circulate on the resale market. Japanese sites don't ship to China — buy via a proxy like Buyee; most Western sites ship internationally or are reachable with a US/EU forwarder.

How to buy secondhand →

Flagship Stores1

London
135-137 New Bond Street, London W1S 2TQ

Where to Buy 1

Retailer list compiled from public information; actual availability may vary.

Timeline5

  1. 1924

    Founded in Stoke-on-Trent

    Eli Belovitch and his son-in-law Harry Grosberg founded Belstaff in Stoke-on-Trent, producing waterproof waxed-cotton outerwear for motorcyclists and military.

  2. 1948

    Trialmaster jacket launches

    The Trialmaster waxed-cotton motorcycle jacket launched, named after the Scottish Six Days Trial, and became the brand's signature.

  3. 1964

    Che Guevara wears Belstaff

    Photographs of Che Guevara on his Motorcycle Diaries journey wearing a Belstaff Trialmaster turned the jacket into a counterculture icon.

  4. 2011

    Acquired by Labelux

    Belstaff was acquired by Swiss luxury group Labelux (later JAB Luxury), repositioning it as a premium British heritage brand.

  5. 2017

    Acquired by Ineos

    British petrochemicals magnate Sir Jim Ratcliffe's Ineos group acquired Belstaff, reinvesting in product and British heritage storytelling.

Related Brands6