Element

Element was founded in 1992 in Atlantic City, New Jersey by Johnny Schillereff as a skate-and-outdoor-anchored streetwear brand specifically focused on what Schillereff described as 'a deliberately-environmental-and-outdoor-conscious skate-streetwear vocabulary anchored to East-Coast skate culture and broader environmental sustainability themes.' The brand has been one of the defining post-1992 American-anchored skate-streetwear brands, with the iconic Element tree-logo and the deliberately-eco-aesthetic visual culture anchoring the broader brand cultural position. The Element vocabulary settled around several recurring elements: heavyweight cotton tees and hoodies with the brand's iconic Element tree-logo and shifting seasonal graphic-design references, deconstructed denim and workwear-derived skate trousers, the brand's iconic Element Skateboards skate-deck programme, the long-running Element × Nigel Cabourn, Element × Griffin, Element × DPS Skis, and Element × Element Resort capsule collaborations, technical-fabric outerwear with deliberately-outdoor-and-skate-hybrid construction, and a colour palette anchored to washed-black, military-olive, washed-navy, oxblood, ecru, plus the brand's recurring use of saturated red, electric-blue, and the iconic eco-aesthetic accent combinations. The brand is owned by Boardriders Inc. (the publicly-listed American action-sports conglomerate that also operates Quiksilver, Roxy, and DC Shoes — Boardriders is owned by Authentic Brands Group since 2023). Element operates approximately 150 retail flagship stores globally — anchored to East Coast US (the brand's home), California, plus extensive wholesale through skate-shop and athletic-footwear specialty retailers globally including the broader US, European, and Asian skate-specialty distribution network. The brand has been one of the defining post-1992 American-anchored skate-streetwear brands.