Haglöfs

Haglöfs was founded in 1914 in Torsång, Sweden by Wiktor Haglöf as a small Swedish outdoor-equipment workshop specifically focused on producing technically-engineered canvas-and-leather rucksacks for the broader Swedish-and-Nordic outdoor-adventure community. The brand has been one of the longest-continuously-operating Swedish outdoor-equipment brands — over 110 years of continuous operation — and one of the defining Scandinavian-anchored 'technical-outdoor-equipment' brands. The Haglöfs vocabulary settled around several specific products: the iconic Haglöfs L.I.M (Less is More) Series ultralight technical-fabric shell-jacket programme, the Haglöfs Roc Spirit alpine-climbing-shell programme, the Haglöfs L.I.M ultralight-rucksack programme, various Gore-Tex Pro alpine-and-ski-mountaineering shell-jacket variants, technical-fabric down-sleeping-bag and outdoor-accessory product, and a colour palette anchored to alpine-blue, military-olive, washed-charcoal, ecru, oxblood, plus the brand's recurring use of saturated red-and-yellow safety colour combinations and the iconic Scandinavian-outdoor-aesthetic accent combinations. The brand is owned by Asics Corporation (TYO: 7936), the publicly-listed Japanese athletic-and-outdoor parent company that acquired Haglöfs in 2010. The brand operates approximately 60 retail flagship stores globally — anchored to Sweden (the brand's home), the broader Nordic region, Germany, Japan, and the broader European-and-Asian outdoor specialty retailer network including the Snow Peak and Beams Plus distribution. The brand has been one of the most rigorously committed continuously-operating Swedish technical-outdoor brands.