Streetwear
PACE
Launched in December 2017 by Brazilian-Japanese creative Felipe Matayoshi in São Paulo's east-zone Vila Carrão, PACE began as a small line of sneakers, bags and accessories before expanding into apparel and sportswear. Matayoshi describes the brand's voice as 'Brazilian improvisation with Asian discipline,' a sensibility shaped by his mother's sewing workshop and a sneaker obsession. PACE has produced sought-after collaborations with ASICS, New Balance, Budweiser and TikTok, and in 2024 opened a flagship store in São Paulo that anchors the brand's growing global community.
Shop Secondhand
Archive and rare PACE pieces mostly circulate on the resale market. Japanese sites don't ship to China — buy via a proxy like Buyee; most Western sites ship internationally or are reachable with a US/EU forwarder.
Japan · via Buyee
US / Europe
Timeline3
2017—2022·5 yrs
- 2017
PACE founded in São Paulo
Felipe Matayoshi founded PACE in São Paulo, blending technical streetwear with Brazilian-Japanese cultural influences.
- 2020
International recognition grows
PACE gained recognition outside Brazil through stockists and collaborations with global streetwear retailers.
- 2022
Collaboration with Asics
PACE collaborated with Asics, marking a major milestone in its global footwear partnerships.
