Stio was founded in 2012 in Jackson Hole, Wyoming by Stephen Sullivan (former founder of Cloudveil Mountain Works, a defining 1990s-2000s American mountaineering-apparel brand) as a specialist American outdoor-apparel brand specifically focused on what Sullivan described as 'a deliberately-Jackson-Hole-aesthetic mountain-and-ski apparel vocabulary anchored to deliberately-American-mountaineering-craft and contemporary outdoor-luxury positioning.' The brand has been one of the defining post-2012 American-anchored 'mountain-luxury-outdoor-apparel' brands.
The Stio vocabulary settled around several specific products: the iconic Stio Environ shell-jacket programme (a Gore-Tex Pro alpine-shell-jacket programme), the Stio Hometown down-jacket programme, the Stio CFS technical-fleece programme, various technical-fabric mountain-and-ski apparel variations, hand-finished fleece-and-down outerwear, and a colour palette anchored to washed-tan, military-olive, washed-charcoal, ecru, oxblood, plus the brand's recurring use of saturated red, electric-blue, butter-yellow, and the iconic Jackson-Hole-American-mountain-aesthetic accent combinations.
The brand is independent and held by Sullivan plus institutional outdoor-industry investors. Stio operates approximately 10 retail flagship stores across the broader US — anchored to Jackson Hole (the brand's home flagship), Bozeman, Steamboat Springs, Aspen, Park City, plus international wholesale through REI, Backcountry, the major US-and-European outdoor specialty retailers, and the broader 'gorpcore' streetwear specialty network. The brand has been one of the more quietly disciplined post-2012 American-anchored 'mountain-luxury-outdoor-apparel' brands.
Shop Secondhand
Archive and rare Stio pieces mostly circulate on the resale market. Japanese sites don't ship to China — buy via a proxy like Buyee; most Western sites ship internationally or are reachable with a US/EU forwarder.
Japan · via Buyee
US / Europe
