Studio Nicholson

Studio Nicholson was founded in 2010 in London by Nick Wakeman as a contemporary womenswear-and-menswear brand specifically focused on what Wakeman described as 'a deliberately-architectural unisex tailoring vocabulary anchored to the late-1980s and 1990s Japanese-tailoring tradition.' The brand's foundational thesis was specific: produce contemporary unisex tailored pieces — voluminous trousers, soft-shouldered blazers, oversized coats — at a contemporary luxury price tier (£300-£800) that read as the heir to the Yohji Yamamoto and Issey Miyake architectural-tailoring proposition. The Studio Nicholson vocabulary settled around several recurring elements: the iconic Sorte voluminous-wide-leg cotton trouser (the brand's defining product since 2014), the Marteline soft-shouldered blazer, deconstructed cotton-and-linen oxford shirts with deliberately-oversized construction, hand-knitted Italian-mill cashmere-and-merino sweaters, and a colour palette anchored to washed-navy, ecru, oxblood, washed-charcoal, soft-pink, plus the brand's recurring use of mid-grey, taupe, and washed-cream tones. The brand has presented seasonal collections at London Fashion Week and during the Paris Men's calendar. The brand is independent and held by Wakeman. Studio Nicholson operates flagship retail in London (Shoreditch — the brand's home flagship) plus international wholesale through SSENSE, MATCHES, MR PORTER, Net-a-Porter, the Webster, Lane Crawford, Boontheshop, Holt Renfrew, and a curated set of contemporary-luxury-womenswear specialty retailers globally. The brand has been one of the most quietly successful post-2010 British-anchored 'architectural-unisex-tailoring' brands, with the deliberately-Japanese-architectural-tailoring positioning specifically anchoring the brand inside the broader contemporary 'quiet-luxury-unisex' conversation that has been continuously rewritten since 2018.