Maya Jama Is the New Face of Agent Provocateur's Swim Drop

Cancel your plans, because Agent Provocateur is officially heating up your feeds. The luxury lingerie label dropped its sizzling new swimwear campaign, enlisting none other than cultural force Maya Jama to front it. Between filming the highly anticipated new season of Celebrity Traitors and running her own business empire, Britain's favorite TV host somehow found time to jet off to Ibiza, and the results are fire.

Lensed by Claire Rothstein under the creative direction of Sarah Shotton, the campaign takes over a stunning private villa on the island. Jama serves up pure, unfiltered main-character energy, showcasing a range of jaw-dropping swimwear that perfectly balances high-octane glamor with an effortlessly cool attitude.

Celebrated globally for her authentic style and unapologetic confidence, she is the ultimate muse for a collection that's all about owning your power by the pool. Grab your sunglasses, because this drop is too hot.

Check out the campaign above and head to the brand's website to shop the collection.

In other news, Burberry's latest campaign captures match day with Leah Williamson and Romeo Beckham.

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