Daily Paper

Daily Paper was founded in 2010 in Amsterdam by Hussein Suleiman, Jefferson Osei, and Abderrahmane Trabsini, three close friends of Somali, Ghanaian, and Moroccan heritage who began the brand as a fashion blog that pivoted into a clothing line. The brand's foundational thesis was specific: produce a contemporary streetwear vocabulary that explicitly engaged with African diaspora aesthetics, references, and design language, at a quality and price-tier that read as premium contemporary menswear rather than novelty-graphic streetwear. The Daily Paper vocabulary settled around several recurring elements: tailored cotton trousers and outerwear referencing African textile traditions, the brand's signature lion-head logo (a stylised reference to the Lion of Judah), graphic-print tees referencing African geography and political iconography, knitwear in earth-tone palettes, and a long-running collaboration programme with adidas, Foot Locker, Nike, and African artists including Kwame Brathwaite and the Comme des Garçons-connected Edson Sabajo (the founder of Patta). The brand is independent and held by the founders. Daily Paper operates a flagship in Amsterdam (the brand's home store in Spuistraat), London (Carnaby Street area), New York (Soho), Antwerp, and a small set of carefully chosen wholesale partners including Slam Jam, END., Patta, Wood Wood, and the major European streetwear specialty retailers. The brand has been one of the most coherent examples of African-diaspora-anchored streetwear built from inside Europe in the post-2010 period.