Diamond Supply Co.

Diamond Supply Co. was founded in 1998 in San Francisco by Nick Tershay (commonly known as Nicky Diamonds) as a skate-and-streetwear brand specifically focused on what Tershay described as 'a deliberately-skate-and-hip-hop-anchored visual culture' with the iconic Diamond Supply Co. typography logo and the brand's signature blue-tiffany-aesthetic colour anchoring the broader brand cultural position. The brand has been one of the defining post-1998 SF-anchored skate-streetwear brands. The Diamond Supply Co. vocabulary settled around several recurring elements: heavyweight cotton tees and hoodies with the brand's iconic 'Diamond Supply Co.' typographic logo, the brand's signature tiffany-blue colour-aesthetic accent combinations, the long-running Diamond Footwear sneaker programme, deconstructed denim and workwear-derived skate trousers, the iconic Diamond Supply Co. skate-deck programme, the long-running Diamond Supply Co. × Nike SB, Diamond Supply Co. × Adidas, Diamond Supply Co. × Casio G-Shock, and Diamond Supply Co. × Reebok collaboration capsules, and a colour palette anchored to washed-black, the iconic Diamond tiffany-blue, washed-navy, oxblood, ecru, plus the brand's recurring use of saturated red and the iconic 90s-SF-skate aesthetic accent combinations. The brand is owned by Bluestar Alliance (the US apparel-brand-management firm that acquired Diamond Supply Co. in 2020). Diamond Supply Co. operates flagship retail in Los Angeles (Fairfax Avenue), Tokyo (Shibuya), plus international wholesale through HBX, Patta, Slam Jam Milan, Dover Street Market, the broader US-and-European skate-specialty distribution network, and a substantial Japanese skate-specialty distribution. The brand has been one of the defining post-1998 SF-anchored skate-streetwear brands.