Emerging Independent
FROLOV
Ivan Frolov designed his first dress at fourteen and showed his debut collection at Ukrainian Fashion Week in 2014 while still an engineering student. From a Kyiv atelier he built FROLOV—couture-to-wear corsetry, sheer tops and crystal-embroidered lingerie-as-outerwear that Beyonce, Dua Lipa, Sam Smith and Rita Ora have all worn. The anatomical-heart logo became a wartime symbol after 2022, when Frolov pivoted part of the studio to manufacturing equipment for Ukrainian soldiers while continuing to show on Paris and London schedules.
Shop Secondhand
Archive and rare FROLOV pieces mostly circulate on the resale market. Japanese sites don't ship to China — buy via a proxy like Buyee; most Western sites ship internationally or are reachable with a US/EU forwarder.
Japan · via Buyee
US / Europe
Timeline4
2015—2024·9 yrs
- 2015
FROLOV Founded in Kyiv
Ivan Frolov launches FROLOV in Kyiv, focused on bridal-adjacent eveningwear and corsetry.
- 2018
Pop Star Adoption
Beyoncé and Lady Gaga wear FROLOV in editorials and performances, lifting the brand internationally.
- 2022
Wartime Resilience and Paris Show
Despite the war in Ukraine, FROLOV stages a poignant Paris Fashion Week presentation focused on resilience.
- 2024
International Wholesale and Press
FROLOV becomes the most internationally visible Ukrainian fashion brand, stocked across global luxury retailers.
