Kuho

Kuho was founded in 1997 in Seoul by Korean designer Park Choon-moo as a contemporary luxury womenswear brand specifically focused on what Park described as 'a deliberately-modernist Korean tailoring vocabulary anchored to architectural-minimalist construction.' The brand has been continuously operating from Seoul for over 25 years and has been one of the defining post-1997 Korean-anchored contemporary-luxury-womenswear brands. The Kuho vocabulary settled around several recurring elements: deliberately-architectural single-breasted blazers and trousers with sharp-shouldered construction, deconstructed cotton-and-wool tailored separates with deliberately-Korean-modernist proportional construction, hand-finished silk and cotton dresses with deliberately-minimalist aesthetic motif references, the brand's iconic Kuho coat programme (a defining year-round contemporary-luxury outerwear product line), and a colour palette anchored to washed-black, oxblood, ecru, washed-charcoal, soft-pink, washed-cream, plus the brand's recurring use of traditional-Korean-aesthetic colour combinations. The brand has presented at Seoul Fashion Week each season since 1999. The brand is independent and held by Park. Kuho operates approximately 40 retail flagship stores across South Korea — anchored to Seoul (Cheongdam-dong — the brand's home flagship; Apgujeong; Hannam-dong), Busan, Daegu, plus international wholesale through SSENSE, MATCHES, Net-a-Porter, Lane Crawford, Boontheshop, and a curated set of contemporary-luxury-womenswear specialty retailers globally. The brand has been one of the longest-continuously-operating Korean-anchored contemporary-luxury-womenswear brands.