CALMAR
Brands
Magenta
Skate

Magenta

Price
Entry
Founded
2010
Founder
Vivien Feil, Jean Feil, Soy Panday
Magenta is a purplish-red color. On color wheels of the RGB and CMYK color models, it is located directly midway between blue and red. It is one of the four colors of subtractive ink used in color printing by most color printers, also known as CMYK along with yellow, cyan, and black to make all the other colors and hues. The tone of magenta used in printing, printer's magenta, is redder than the magenta of the RGB (additive) model, the former being closer to rose. Magenta took its name from an aniline dye made and patented in 1859 by the French chemist François-Emmanuel Verguin, who originally called it fuchsine. It was renamed to celebrate the French-Sardinian victory under French Emperor Napoleon III at the Battle of Magenta against the larger army of the Austrian Empire on 4 June 1859 near the Italian town of Magenta, at the time in Austria.

Shop Secondhand

Archive and rare Magenta pieces mostly circulate on the resale market. Japanese sites don't ship to China — buy via a proxy like Buyee; most Western sites ship internationally or are reachable with a US/EU forwarder.

How to buy secondhand →

Where to Buy 1

Retailer list compiled from public information; actual availability may vary.

Timeline4

  1. 2010

    Founded in Bordeaux and Paris

    Brothers Vivien and Jean Feil and skater Soy Panday launch Magenta as a small skateboard company rooted in French art and skate culture.

  2. 2013

    'Soleil Levant' video released

    Magenta releases its first full-length video 'Soleil Levant', shot across Asia and praised for its hand-drawn, anti-mainstream aesthetic.

  3. 2017

    Acclaimed 'Just Cruise' video

    Magenta's 'Just Cruise' video further cements its status as one of the most artistically respected independent skate brands.

  4. 2021

    Vans collaboration

    Magenta links with Vans on a co-branded skate footwear and apparel capsule, broadening its international audience.

Related Brands6