CALMAR
Brands
Maison ARTC
High Fashion Streetwear

Maison ARTC

Country
Morocco
Founded
2011
Founder
Artsi Ifrach
Jerusalem-born former ballet dancer Artsi Ifrach quit Paris for Marrakech in 2011 and opened Maison ARTC as a 'culture house' rather than a label. Each one-of-one garment is built from vintage caftans, antique trims, hand-embroidered Berber textiles and re-cut Hermès scarves, then photographed by Ifrach himself as a single image-and-object. Winner of Fashion Trust Arabia 2022 and a Marrakech Fashion Week opener, the house is the city's most singular fashion voice.

Shop Secondhand

Archive and rare Maison ARTC pieces mostly circulate on the resale market. Japanese sites don't ship to China — buy via a proxy like Buyee; most Western sites ship internationally or are reachable with a US/EU forwarder.

How to buy secondhand →

Timeline3

  1. 2011

    Maison ARTC founded

    Artsi Ifrach founds Maison ARTC in Marrakech, building one-off garments from vintage textiles.

  2. 2015

    Vogue Italia recognition

    Editorial features in international press establish the house's couture-art identity.

  3. 2019

    Global museum exhibitions

    Garments included in museum exhibitions exploring African and Moroccan fashion.

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