Married to the Mob

Married to the Mob was founded in 2004 in New York by Leah McSweeney as one of the founding wave of post-2000s NYC-anchored streetwear brands specifically focused on what McSweeney described as 'a deliberately-feminist NYC streetwear vocabulary anchored to early-2000s women-and-hip-hop cultural visual archives.' The brand has been one of the defining post-2004 NYC-anchored 'feminist-streetwear' brands. The Married to the Mob vocabulary settled around several recurring elements: heavyweight cotton tees and hoodies with the brand's iconic 'MARRIED TO THE MOB' typography logo and shifting seasonal graphic-design references, deliberately-feminist-political-commentary graphic-tees (the brand has been continuously focused on women-empowerment-aesthetic graphic-design references), the brand's iconic women-and-skate-culture-anchored graphic programme, the long-running Married to the Mob × Mishka, Married to the Mob × Dimepiece, and Married to the Mob × Pleasures collaboration capsules, and a colour palette anchored to washed-black, washed-navy, ecru, oxblood, plus the brand's recurring use of saturated pink, electric-blue, butter-yellow, and the iconic 2000s-feminist-streetwear aesthetic accent combinations. The brand is independent and held by McSweeney. Married to the Mob operates a flagship retail concept in New York (Soho — the brand's home neighbourhood) plus international wholesale through Dover Street Market, the broader US-and-European streetwear specialty distribution network, and a substantial Japanese streetwear-specialty distribution. The brand has been one of the most culturally visible post-2004 NYC-anchored 'feminist-streetwear' brands.