MM6 Maison Margiela

MM6 Maison Margiela is the women's diffusion sub-line of Maison Margiela, the Paris-based French luxury house founded in 1988. The MM6 line was launched in 1997 by Martin Margiela as a deliberately-women's-anchored diffusion sub-line of the broader Maison Margiela mainline, with the MM6 designation referencing the Maison Margiela Line 6 women's mainline-equivalent product category. The MM6 line has been continuously the most-accessible-price-tier sub-line within the broader Maison Margiela parent house. The MM6 Maison Margiela vocabulary settled around several specific products: deconstructed everyday-luxury womenswear with deliberately-archival-Margiela construction details (the MM6 product programme has been continuously focused on contemporary-everyday-luxury-feminine silhouettes), the iconic MM6 Japanese cabas-tote bag programme (a defining post-2018 contemporary-luxury-handbag product), deliberately-architectural cotton-and-linen ready-to-wear with the iconic four-stitch-tag construction, hand-finished Italian-mill wool casual-tailoring, and a colour palette anchored to washed-cream, washed-black, oxblood, ecru, washed-charcoal, plus the brand's recurring use of natural-undyed and traditional-Maison-Margiela-aesthetic colour combinations. The sub-line is part of Maison Margiela, the OTB-Group-owned French luxury house. MM6 Maison Margiela distributes through every Maison Margiela flagship store globally — anchored to Paris (Rue Saint-Honoré), Milan, London (Bruton Street), New York (Crosby Street), Tokyo (Aoyama, Ginza), Hong Kong, Seoul, plus extensive wholesale through SSENSE, Net-a-Porter, MR PORTER, MATCHES, Dover Street Market, the major US-and-European luxury department stores, and the broader Asian-luxury-customer distribution. The MM6 line has been one of the defining 'women's-everyday-luxury-diffusion' sub-lines of the post-1997 Maison Margiela generation.