Off-White × Nike

Off-White × Nike (often stylized The Ten or specific Off-White × Nike capsule names) is the long-running collaboration line between Off-White (the late Virgil Abloh's Milan-based luxury house) and Nike, the American athletic-footwear-and-apparel conglomerate. The collaboration was launched in 2017 with the iconic The Ten — a programme that re-imagined ten of Nike's most-iconic sneakers (including the Air Jordan 1, Air Max 90, Air Max 95, Air Max 97, Air Force 1, Blazer, Converse Chuck Taylor, Hyperdunk, React Hyperdunk, and VaporMax) through Abloh's deliberately-deconstruction-aesthetic visual culture. The Off-White × Nike vocabulary settled around several specific product types: The Ten programme deliberately-deconstructed sneaker reproductions (with the iconic Off-White exposed-stitching, zip-tie hangtag, quotation-mark typography, and translucent-Swoosh construction details), various deliberately-deconstructed apparel-and-footwear collaboration capsules (including the iconic Mercurial football-boot programme designed in partnership with Kylian Mbappé, the Vapor Street running shoes, and various Nike-Sportswear apparel hybrids), and a colour palette anchored to washed-cream, washed-black, oxblood, ecru, plus the brand's recurring use of saturated electric-orange, sail-cream, and the iconic Off-White-deconstruction aesthetic accent combinations. The collaboration is operated through Off-White (the LVMH-owned Italian-Parisian luxury house) and Nike (NYSE: NKE), with the broader Off-White × Nike programme continuing post-Abloh's November 2021 death under the broader Off-White creative team. The Off-White × Nike collaboration has been one of the defining post-2017 'luxury-sneaker-collaboration' programmes globally, with the deliberately-deconstruction-aesthetic visual positioning specifically anchoring the collaboration inside the broader 'luxury-streetwear-sneaker' conversation that has been continuously rewritten since 2018.