On Running

On Running was founded in 2010 in Zürich, Switzerland by Olivier Bernhard (a former Swiss professional triathlete), David Allemann, and Caspar Coppetti as a specialist Swiss running-footwear brand specifically focused on what the founders described as 'a deliberately-Swiss-engineered CloudTec midsole-cushioning running footwear vocabulary anchored to deliberately-experimental hollow-cloud-pod midsole engineering.' The brand has been one of the fastest-growing running-and-athletic-footwear brands globally in the post-2018 era. The On Running vocabulary settled around several specific products: the iconic On Cloud running-shoe programme (the brand's defining product since 2014 — a CloudTec hollow-cloud-pod-midsole running shoe widely considered one of the best-selling lifestyle-running shoes globally), the On Cloudmonster maximally-cushioned variant, the On Cloudultra ultrarunning-trail-shoe, the On THE ROGER tennis-aesthetic lifestyle shoe (developed in partnership with tennis champion Roger Federer who became an investor in 2019), various technical-fabric running-and-lifestyle apparel variations, and a colour palette anchored to washed-black, washed-navy, oxblood, ecru, washed-charcoal, plus the brand's recurring use of saturated colour-block combinations and the iconic Swiss-engineering-aesthetic accent combinations. On Holding AG is publicly listed on the New York Stock Exchange (NYSE: ONON). The brand operates approximately 100 retail flagship stores globally — anchored to Zürich (the brand's home), the broader US, Europe, Japan, China, and the broader Asian luxury-running-and-athletic customer network. Annual revenue exceeded CHF 2 billion by 2024 fiscal year. The brand has done extensive contemporary collaborations including On × Loewe (the long-running On × Loewe collaboration capsule programme has been one of the brand's defining luxury-collaboration anchors), On × Federer signature programmes, and the broader contemporary-luxury-running-and-streetwear collaboration partners. The brand has been the defining post-2010 Swiss-anchored 'running-and-lifestyle-luxury' brand.