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RIPNDIP was founded in 2009 in Los Angeles by skater Ryan O'Connor as a small streetwear brand specifically focused on producing deliberately-absurd graphic-print apparel featuring O'Connor's iconic Lord Nermal cat character — a cartoonish blue cat that became the brand's defining visual signature, applied to graphic-tees, hoodies, and skate-deck graphics. The brand has been one of the defining post-2010 LA-anchored 'cartoon-streetwear' brands, with the Lord Nermal character specifically anchoring the brand's broader cultural position across the contemporary streetwear-and-skate conversation. The RIPNDIP vocabulary settled around several recurring elements: heavyweight cotton tees and hoodies featuring the iconic Lord Nermal cat character in deliberately-absurd cartoon scenarios, the long-running RIPNDIP × cartoon-and-music-licensed collaboration capsules (RIPNDIP × Hello Kitty, RIPNDIP × Looney Tunes, RIPNDIP × Care Bears, RIPNDIP × ASICS, RIPNDIP × Vans), the iconic RIPNDIP skate-deck programme featuring Lord Nermal graphics, and a colour palette anchored to washed-black, washed-navy, ecru, oxblood, plus the brand's recurring use of saturated electric-blue, pastel-pink, and acid-green cartoon-aesthetic colour combinations. The brand is independent and held by O'Connor. RIPNDIP operates flagship retail in Los Angeles (Fairfax Avenue), Tokyo (Harajuku, Shibuya), plus international wholesale through HBX, Pacsun, Tilly's, the broader US-and-European streetwear-specialty distribution, and a substantial international skate-shop distribution network. The brand has been one of the defining post-2010 LA-streetwear brands at the 'cartoon-graphic-streetwear-luxury' intersection, with the deliberately-absurd Lord Nermal character specifically anchoring the brand inside the contemporary 'character-streetwear' conversation that has been continuously rewritten since 2015.

Shop Secondhand

Archive and rare RIPNDIP pieces mostly circulate on the resale market. Japanese sites don't ship to China — buy via a proxy like Buyee; most Western sites ship internationally or are reachable with a US/EU forwarder.

How to buy secondhand →

Timeline3

  1. 2009

    RIPNDIP founded

    Ryan O'Connor founds RIPNDIP in Florida, building a streetwear brand around irreverent cartoon graphics.

  2. 2014

    Lord Nermal launches

    The middle-finger cat mascot Lord Nermal becomes the brand's signature character and viral sensation.

  3. 2017

    Los Angeles flagship opens

    RIPNDIP opens a flagship store on Fairfax Avenue in Los Angeles, joining the city's streetwear corridor.

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