RRL

RRL (Ralph Lauren's Double RL line, named after his ranch — the Double RL Ranch in Telluride, Colorado, after his initials) was launched in 1993 in New York as the heritage-Americana sub-line of the broader Ralph Lauren house, specifically focused on what Lauren described as 'the cultural conversation between American workwear-and-western archives and contemporary luxury menswear.' The line's foundational thesis was specific and archive-driven: produce contemporary luxury menswear by hunting for vintage American workwear, military, western, and prep-school references in archives and vintage collections, then producing meticulously-detailed reproductions at the level of Italian-and-Japanese-mill luxury construction. The RRL vocabulary settled around several recurring elements: hand-distressed and hand-aged selvedge denim (the brand's defining product category, with the iconic RRL Slim-Fit Selvedge Jean and various heritage-era denim variations), heavyweight wool-and-cotton workshirts with deliberately vintage-style hand-distressing, military-derived field jackets and chore coats, hand-knitted Western-and-Native-American-aesthetic sweaters, indigo-dyed bandanas and accessories, and a colour palette anchored to natural-indigo, military-olive, oxblood, ecru, washed-charcoal, plus the brand's recurring use of saturated red-and-white American-flag colour combinations. RRL is a sub-line of Ralph Lauren Corporation (NYSE: RL), the publicly-listed US luxury conglomerate. The line distributes through dedicated RRL flagship stores in New York (Bleecker Street West Village, the original RRL flagship; Soho), Tokyo (Daikanyama, Aoyama, Ginza, plus multiple Japanese-domestic locations), Paris (Saint-Germain-des-Prés), London (Marylebone), plus international wholesale through Beams Plus, Nepenthes, Self Edge, the broader Japanese-and-American heritage-menswear specialty network, and the major US luxury department stores. The line has been one of the defining post-1993 American heritage-Americana luxury sub-lines.