Studio Concrete

Studio Concrete was founded in 2014 in Seoul by Korean actor-and-designer Yoo Ah-in (劉亞仁) as a contemporary luxury menswear-and-streetwear brand specifically focused on what Yoo described as 'a deliberately-architectural Korean-modernist contemporary-luxury vocabulary anchored to traditional Korean-craft and contemporary architectural-tailoring proportions.' The brand has been one of the defining post-2014 Korean-anchored contemporary-luxury-menswear brands. The Studio Concrete vocabulary settled around several recurring elements: deconstructed cotton-and-wool tailored separates with deliberately-architectural Korean-modernist proportional construction, hand-printed silk and cotton shirts with deliberately-minimalist Korean-aesthetic graphic-motif references, the brand's iconic Studio Concrete graphic-print programme (deliberately-conceptual graphic-design references anchored to contemporary Korean-modernist visual culture), deliberately-architectural cotton-and-linen ready-to-wear, and a colour palette anchored to washed-black, oxblood, ecru, washed-charcoal, plus the brand's recurring use of saturated red, electric-blue, and the iconic Korean-modernist aesthetic colour combinations. The brand is independent and held by Yoo. Studio Concrete operates flagship retail in Seoul (Hannam-dong — the brand's home flagship; Cheongdam-dong), plus international wholesale through SSENSE, MATCHES, Lane Crawford, the Boontheshop network in Seoul, and a curated set of contemporary-luxury-menswear specialty retailers globally. The brand has been one of the more quietly disciplined post-2014 Korean-anchored 'Korean-modernist-luxury-menswear' brands.