The Hundreds

The Hundreds was founded in 2003 in Los Angeles by Bobby Hundreds (Bobby Kim) and Ben Hundreds (Ben Shenassafar) as a streetwear brand specifically focused on what the founders described as 'a deliberately-LA-skate-and-cultural-commentary streetwear vocabulary anchored to early-2000s LA streetwear culture.' The brand has been one of the defining post-2003 LA-anchored 'authentic-cultural-commentary-streetwear' brands, with the iconic The Hundreds Adam Bomb graphic anchoring the broader brand cultural position. The The Hundreds vocabulary settled around several recurring elements: heavyweight cotton tees and hoodies with the brand's iconic Adam Bomb graphic and shifting seasonal cultural-commentary graphic-design references (the brand has been continuously focused on graphic-design references that comment on broader American politics, hip-hop culture, skateboarding, and contemporary streetwear culture itself), deconstructed denim and workwear-derived skate trousers, the brand's iconic The Hundreds skate-deck programme, the long-running The Hundreds × Sanrio (Hello Kitty), The Hundreds × Disney, The Hundreds × Garfield, The Hundreds × Hot Wheels, and dozens of other 2000s-2010s pop-culture-licensed collaboration capsules, and a colour palette anchored to washed-black, washed-navy, ecru, oxblood, plus the brand's recurring use of saturated red, electric-blue, butter-yellow, and the iconic 2000s-LA-streetwear-aesthetic accent combinations. The brand is independent and held by Kim and Shenassafar. The Hundreds operates flagship retail in Los Angeles (Fairfax Avenue — the brand's home flagship), San Francisco, plus international wholesale through HBX, Patta, Slam Jam Milan, Dover Street Market, the broader US-and-European streetwear specialty distribution network, and a substantial Japanese streetwear-specialty distribution. The brand has been one of the most-visible post-2003 LA-anchored '2000s-streetwear-foundational' brands, with the iconic Bobby Hundreds personal-essay-and-cultural-commentary blog 'Bobby Hundreds' anchoring the broader streetwear-industry cultural conversation since 2007.