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Brands
Yeti
Outdoor / Gorpcore

Yeti

Founded
2006
Founder
Roy Seiders, Ryan Seiders
The Yeti is an ape-like creature purported to inhabit the Himalayan mountain range in Asia. In Western popular culture, the creature is commonly referred to as the Abominable Snowman. Many dubious articles have been offered in an attempt to prove the existence of the Yeti, including anecdotal visual sightings, disputed video recordings, photographs, and plaster casts of large footprints. Some of these are speculated or known to be hoaxes. Folklorists trace the origin of the Yeti to a combination of factors, including Sherpa folklore and misidentified fauna such as bear or yak. The Yeti is commonly compared to the Bigfoot of North America as the two subjects often have similar physical descriptions.

Shop Secondhand

Archive and rare Yeti pieces mostly circulate on the resale market. Japanese sites don't ship to China — buy via a proxy like Buyee; most Western sites ship internationally or are reachable with a US/EU forwarder.

How to buy secondhand →

Timeline4

  1. 2006

    Yeti founded by Seiders brothers

    Brothers Roy and Ryan Seiders founded Yeti in Austin, Texas, focused on premium rotomolded coolers.

  2. 2014

    Rambler drinkware launches

    Yeti launched the Rambler line of stainless steel drinkware, expanding beyond coolers into a lifestyle category.

  3. 2018

    Yeti goes public on NYSE

    Yeti held its IPO on the New York Stock Exchange under the ticker YETI.

  4. 2021

    Continued expansion into apparel

    Yeti expanded into apparel and outdoor accessories, broadening its outdoor-lifestyle positioning.

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