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Yohji Yamamoto was born in 1943 in war-torn Tokyo and raised by a single mother who survived as a dressmaker. He trained in law at Keio before switching to Bunka Fashion College in 1966; in 1972 he launched his own label, and in 1981 he showed in Paris alongside Rei Kawakubo. The reception was identical: confusion, then conversion. His clothes were black, oversized, deliberately worn-out, and engineered around movement rather than display — the absolute opposite of the Mugler-and-Versace decade that surrounded them. The Yamamoto vocabulary settled into a few recurring obsessions: drape, asymmetry, the wabi-sabi pull toward imperfection, and a passionate engagement with menswear that ignored the prevailing decade's fascination with the bodybuilt male form. He has called his work 'anti-fashion' more than once. Adidas thought differently, and in 2002 the two parties launched Y-3 — perhaps the most influential designer-meets-sportswear partnership of the 21st century. His couture-level main line and the more accessible Y's continue alongside it. At 81, Yamamoto still designs both lines personally and has refused virtually every offer to sell, license, or financialize the company. The result is one of the last truly independent luxury houses in the world.

Shop Secondhand

Archive and rare Yohji Yamamoto pieces mostly circulate on the resale market. Japanese sites don't ship to China — buy via a proxy like Buyee; most Western sites ship internationally or are reachable with a US/EU forwarder.

How to buy secondhand →

Flagship Stores2

Paris
47 Rue Etienne Marcel, 75001 Paris
Tokyo
5-3-6 Minamiaoyama, Minato, Tokyo 107-0062

Where to Buy 56

Retailer list compiled from public information; actual availability may vary.

Timeline4

  1. 1972

    Founded in Tokyo

    Yohji Yamamoto graduates from Bunka Fashion College and starts his own ready-to-wear line.

  2. 1981

    Paris debut with Rei Kawakubo

    Yohji and Rei present in Paris on the same day; black, deconstructed shapes shock French critics.

  3. 2002

    Y-3 with Adidas

    First high-fashion-sportswear partnership; Y-3 pioneers the designer-collab model.

  4. 2009

    Limi Yamamoto launches Limi Feu

    Yohji's daughter launches her own line; family of designers continues.

Related Brands6