Luxury Streetwear
Yohji Yamamoto
Yohji Yamamoto was born in 1943 in war-torn Tokyo and raised by a single mother who survived as a dressmaker. He trained in law at Keio before switching to Bunka Fashion College in 1966; in 1972 he launched his own label, and in 1981 he showed in Paris alongside Rei Kawakubo. The reception was identical: confusion, then conversion. His clothes were black, oversized, deliberately worn-out, and engineered around movement rather than display — the absolute opposite of the Mugler-and-Versace decade that surrounded them.
The Yamamoto vocabulary settled into a few recurring obsessions: drape, asymmetry, the wabi-sabi pull toward imperfection, and a passionate engagement with menswear that ignored the prevailing decade's fascination with the bodybuilt male form. He has called his work 'anti-fashion' more than once. Adidas thought differently, and in 2002 the two parties launched Y-3 — perhaps the most influential designer-meets-sportswear partnership of the 21st century. His couture-level main line and the more accessible Y's continue alongside it.
At 81, Yamamoto still designs both lines personally and has refused virtually every offer to sell, license, or financialize the company. The result is one of the last truly independent luxury houses in the world.
Shop Secondhand
Archive and rare Yohji Yamamoto pieces mostly circulate on the resale market. Japanese sites don't ship to China — buy via a proxy like Buyee; most Western sites ship internationally or are reachable with a US/EU forwarder.
Japan · via Buyee
US / Europe
Flagship Stores2
Where to Buy 56

Milan

New York
I.T
Hong Kong

Tokyo

Los Angeles

Paris

Milan
10 Corso Como Seoul
Seoul

Miami

Milan

New York

Milan

Forte dei Marmi

London
Beijing
Paris

Singapore
Central
ESTNATION
Tokyo
Fascinate
Fukuoka
Fril by Mercari
Tokyo

Antwerp
Harvey Nichols Dubai
Dubai
Harvey Nichols Hong Kong
Central

New York

Sydney

Sydney

Hong Kong

Admiralty
Just One Eye
Los Angeles
Admiralty
Rome
London

London
Matsuya Ginza
Tokyo

Los Angeles
My Chameleon
Sydney

Copenhagen
Nous Antwerp
Antwerp
Nous Paris
Paris

Ottawa

Trani

Sydney
Antwerp

Tokyo
Storm
Copenhagen
Surrender Singapore
Orchard

Toronto
Tomorrowland
Tokyo
Totokaelo
New York

Tokyo

Melbourne

Berlin

Tokyo
Antwerp

Tokyo
Retailer list compiled from public information; actual availability may vary.
Timeline4
1972—2009·37 yrs
- 1972
Founded in Tokyo
Yohji Yamamoto graduates from Bunka Fashion College and starts his own ready-to-wear line.
- 1981
Paris debut with Rei Kawakubo
Yohji and Rei present in Paris on the same day; black, deconstructed shapes shock French critics.
- 2002
Y-3 with Adidas
First high-fashion-sportswear partnership; Y-3 pioneers the designer-collab model.
- 2009
Limi Yamamoto launches Limi Feu
Yohji's daughter launches her own line; family of designers continues.

