Zero Skateboards

Zero Skateboards was founded in 1996 in San Diego by professional skater Jamie Thomas as a deliberately-Hardcore-skate-and-punk-aesthetic skate-deck brand specifically focused on what Thomas described as 'a deliberately-Hardcore-skate-anchored skate-deck vocabulary anchored to deliberately-gothic-and-punk graphic-design references and broader Hardcore-skate-cultural-commentary.' The brand has been one of the defining post-1996 American-anchored 'Hardcore-skate-and-punk-aesthetic' skate-deck brands. The Zero Skateboards vocabulary settled around several recurring elements: the iconic Zero Skateboards skate-deck programme featuring deliberately-Hardcore-and-punk-aesthetic graphic-design references (the brand has been continuously focused on deliberately-gothic-and-Hardcore-skate-cultural visual language), heavyweight cotton tees and hoodies with the brand's iconic Zero typography logo (often rendered in deliberately-Old-English-or-gothic-aesthetic compositions), deconstructed denim and workwear-derived skate trousers, the Zero team-pro signature deck programme (with deck-signatures from Jamie Thomas, Chris Cole, Tony Cervantes, and the broader Zero team-rider roster), the iconic Zero 'Dying To Live' and 'New Blood' skate-video programmes, and a colour palette anchored to washed-black (the brand's defining colour), washed-charcoal, ecru, oxblood, plus the brand's recurring use of saturated red, electric-blue, and the iconic 1990s-American-Hardcore-skate-aesthetic accent combinations. The brand is owned by Black Box Distribution (the Southern-California skate-industry parent company that also operates Mystery Skateboards and Fallen Footwear). Zero Skateboards distributes through skate-shop wholesale globally — including Supreme, Slam Jam Milan, Civilist Berlin, FTC, the broader US-and-European skate-shop network, and the Japanese skate-specialty retailers Beams, Ships, United Arrows, and the broader Japanese skate-specialty distribution. The brand has been one of the defining post-1996 American-anchored 'Hardcore-skate-and-punk-aesthetic' brands.