Trending This Week
Brands generating the most editorial coverage over the past 7 days — auto-refreshed daily from the news feed.
- 01
Nike
United States · 1964Nike began in 1964 as Blue Ribbon Sports, a small Oregon importer of Onitsuka Tiger running shoes founded by University of Oregon track coach Bill Bowerman and his former runner Phil Knight. The two had a thesis — that purpose-built American athletic footwear could beat the German brands then dominating track — and tested it across a decade of distance running and tinkering. In 1971 they cut ties with Onitsuka, commissioned the Swoosh from design student Carolyn Davidson for $35, and rebranded as Nike, named for the Greek goddess of victory.
- 02
New Balance
United States · 1906New Balance was founded in 1906 in Boston as the New Balance Arch Support Company — a small workshop making prescription arch supports and orthopedic shoes. It was a quiet medical-footwear business for half a century until Paul Kidd acquired and re-founded it in 1956, and Jim Davis bought it on April 17, 1972 (the day of the Boston Marathon), beginning the transformation into an athletic brand. Davis still owns the company outright today.
- 03
Asics
Japan · 1949ASICS began in 1949 when Kihachiro Onitsuka started Onitsuka Co., Ltd. in Kobe, Japan to make basketball shoes — driven by his belief that team sports could help Japan's post-war youth recover purpose. The company merged in 1977 with two other Japanese sports firms to form ASICS, taking its name from the Latin acronym Anima Sana In Corpore Sano: a sound mind in a sound body.
- 04
Brings
Pending reviewBrings is an emerging label first surfaced by CALMAR via editorial coverage in 2026. Detailed background, founder, and timeline are pending editorial enrichment.
- 05
Louis Vuitton
France · 1854Louis Vuitton (1821–1892) trained as a trunk-maker in Paris, became Empress Eugénie's personal layetier (packer of clothes), and in 1854 opened his own workshop on Rue Neuve-des-Capucines. His innovation was the flat-topped trunk, made from waterproof Trianon canvas — a radical departure from the dome-topped trunks of the era. The LV monogram canvas was designed by his son Georges in 1896 to combat counterfeiting (which began almost immediately upon Louis's success) and remains one of the most-recognised patterns in fashion.
- 06
Palace
United Kingdom · 2009Palace Skateboards was founded in London in 2009 by Lev Tanju, who began silk-screening team graphics for his crew of South Bank skaters from a Camden squat. The brand grew out of skating's purest place — actually skating, on an actual public plaza, with actual friends — and channeled that authenticity into a uniquely British editorial voice: dry, self-mocking, occasionally vulgar, never trying too hard.
- 07
Vans
United States · 1966Vans was founded in March 1966 by Paul Van Doren, his brother Jim Van Doren, Gordy Lee, and Serge D'Elia in Anaheim, California as the Van Doren Rubber Company. The factory floor was open to the public — customers could walk in, hand the workers a swatch of canvas, and have a custom pair of deck shoes made on the spot. The first day, twelve people bought shoes; this direct-to-consumer manufacturing model defined the brand for its first decade.
- 08
Arc'teryx
Canada · 1989Arc'teryx was founded in 1989 in North Vancouver, British Columbia, originally as Rock Solid Manufacturing, building climbing harnesses out of a small factory floor. The company was renamed in 1991 after the Archaeopteryx — the feathered, transitional fossil bird — to telegraph the founders' obsession with reducing weight through evolution rather than addition. By the mid-1990s the harness business funded the breakthrough Vapor sewing process for waterproof shells; by the late 1990s the Alpha SV Jacket established a new ceiling for what a hard shell could be.
- 09
Ballerina
JapanBallerina is an emerging label first surfaced by CALMAR via editorial coverage in 2026. Detailed background, founder, and timeline are pending editorial enrichment.
- 10
Burberry
United Kingdom · 1856Burberry was founded in 1856 by Thomas Burberry, a 21-year-old draper in Basingstoke who developed gabardine — a tightly woven, weatherproof cotton — in 1879 by patenting a chemical treatment process. The fabric was lightweight, breathable, and rain-resistant, and it became the foundation of British officer wear in the South African and First World Wars: the trench coat as we now know it was substantially Burberry's design, including the D-rings, the gun flap, the wrist straps, and the storm pocket.
- 11
House
Pending reviewHouse is an emerging label first surfaced by CALMAR via editorial coverage in 2026. Detailed background, founder, and timeline are pending editorial enrichment.
- 12
Jill Scott
Pending reviewJill Scott is an emerging label first surfaced by CALMAR via editorial coverage in 2026. Detailed background, founder, and timeline are pending editorial enrichment.