Heliot Emil

Heliot Emil was founded in 2017 in Copenhagen by brothers Julius and Victor Juul as a Scandinavian techwear-anchored ready-to-wear label. The brand's foundational thesis was specific: produce architectural, hardware-driven menswear with the silhouette language of contemporary techwear (drop crotches, modular pocket systems, technical fabrics, mil-spec hardware) but the colour and material restraint of Scandinavian design. The Heliot Emil vocabulary settled around several signatures: heavy-gauge nylon trousers with strap-and-buckle hardware, modular bags worn as garments, deconstructed tailoring in technical wools, the brand's iconic graffiti-style logo type, and a colour palette anchored to black, oil, military beige, and occasional saturated red. The brand presents on the Paris Men's calendar each season and has been one of the most consistent shows of the newer Paris menswear cohort since 2020. The brand is independent and held by the Juul brothers. Heliot Emil operates flagships in Copenhagen (Vesterbro), Paris (Le Marais), and Tokyo (Shibuya, Parco), plus international wholesale through SSENSE, GR8, MATCHES, Antonioli, and the major Asian luxury retailers. Few Scandinavian menswear brands of the 2010s-2020s generation have built such a coherent technical-architectural vocabulary while making it through to consistent Paris-week visibility.