Inxx

INXX was founded in 2010 in Hangzhou, China by Chinese designer Cai Jiang as a contemporary Chinese-anchored streetwear-and-luxury hybrid brand specifically focused on what Cai described as 'a deliberately-Chinese-youth-aesthetic streetwear-meets-luxury vocabulary anchored to contemporary Chinese-mainland youth culture and broader East-Asian streetwear-and-K-fashion-export positioning.' The brand has been one of the defining post-2010 Chinese-anchored contemporary-luxury-streetwear brands. The INXX vocabulary settled around several recurring elements: heavyweight cotton tees and hoodies with the brand's iconic INXX typography logo and shifting seasonal Chinese-cultural-reference graphic-design motifs, deconstructed denim and workwear-derived streetwear trousers, the brand's iconic INXX outerwear programme (including bomber jackets, technical-fabric shell-jackets, and oversized parkas), deliberately-architectural cotton-and-linen ready-to-wear, and a colour palette anchored to washed-black, oxblood, ecru, washed-navy, plus the brand's recurring use of saturated red, electric-blue, and the iconic Chinese-mainland-youth-streetwear aesthetic accent combinations. The brand has presented at Shanghai Fashion Week each season since 2013. The brand is independent and held by Cai plus institutional Chinese-luxury investors. INXX operates approximately 100 retail flagship stores across Mainland China — anchored to Hangzhou (the brand's home flagship), Shanghai, Beijing, Chengdu, Shenzhen, plus international wholesale through SSENSE, MATCHES, Dover Street Market, GR8, the broader Asian streetwear specialty distribution including Lane Crawford and Boontheshop, and a curated set of contemporary-luxury-streetwear specialty retailers globally. The brand has been one of the most-visible post-2010 Mainland-Chinese-anchored 'youth-streetwear-luxury' brands.