Naked & Famous

Naked & Famous Denim was founded in 2008 in Montreal by Bahzad Trinos and Brandon Svarc as a Canadian-anchored selvedge-denim brand specifically focused on what the founders described as 'a deliberately-experimental Japanese-mill selvedge-denim production programme.' The brand has been one of the defining post-2008 Canadian-anchored selvedge-denim brands, with the deliberately-experimental fabric-research and unusual-denim-treatment programmes anchoring the broader brand cultural position. The Naked & Famous Denim vocabulary settled around several specific products: heavyweight Japanese-mill selvedge denim in deliberately-experimental weave-and-treatment variations (the brand has produced over 600 deliberately-different denim fabrics since 2008 — including thermo-chromic denim that changes colour with body heat, glow-in-the-dark denim, kevlar-blend denim, charcoal-fibre denim, scratch-and-sniff denim, and dozens of other deliberately-unusual variations), various 'Weird Guy' (slim tapered), 'Easy Guy' (relaxed), 'True Guy' (straight), and 'Super Guy' (skinny) selvedge denim variants, and a colour palette anchored to natural-indigo (the brand's defining colour), washed-cream, oxblood, ecru, plus the brand's recurring use of authentic Japanese-mill-denim colour combinations. The brand is independent and held by Svarc and Trinos. Naked & Famous Denim operates with no permanent retail of its own (the brand operates primarily as a wholesale-anchored selvedge-denim brand), distributing through Self Edge (the long-running US Japanese-denim specialty retailer), Iron Heart UK, Cultizm, Blue Owl Workshop, Stag NY, Brut Clothing, the broader US-and-European heritage-menswear specialty network, and a substantial Japanese-denim specialty distribution. The brand has been one of the most rigorously committed post-2008 Canadian-anchored 'experimental-Japanese-denim' brands.