Per Götesson

Per Götesson was founded in 2014 in London by Swedish designer Per Götesson after his Royal College of Art MA graduation. The brand has been one of the defining post-2014 London-anchored contemporary-luxury-menswear brands, with the deliberately-Scandinavian-and-British-deconstruction visual culture anchoring the broader brand cultural position. The Per Götesson vocabulary settled around several recurring elements: deconstructed cotton-and-wool tailored separates with deliberately-Scandinavian-and-British-deconstruction proportional construction, hand-printed silk and cotton shirts with deliberately-Romantic-and-conceptual graphic-motif references, the brand's iconic Per Götesson denim programme (deliberately-deconstructed denim with deliberately-Swedish-Scandinavian-aesthetic surface treatment), deliberately-architectural ready-to-wear with deliberately-Romantic feminine-and-masculine-hybrid construction, and a colour palette anchored to washed-cream, oxblood, ecru, washed-charcoal, washed-pink, plus the brand's recurring use of saturated red, royal-blue, and the iconic Scandinavian-British-deconstruction-aesthetic colour combinations. The brand has presented at London Men's Fashion Week each season since 2017. The brand is independent and held by Götesson. Per Götesson operates with no permanent retail of its own, distributing through SSENSE, MR PORTER, MATCHES, Dover Street Market, GR8, Lane Crawford, the Boontheshop network in Seoul, and a curated set of contemporary-luxury-menswear specialty retailers globally. The brand has been one of the more conceptually rigorous post-2014 Scandinavian-British London-anchored 'deconstruction-luxury-menswear' brands.