Randomevent

RANDOMEVENT was founded in 2014 in Shanghai by Chinese designer 余晗 (Han Yu) as a contemporary luxury streetwear brand specifically focused on what Yu described as 'a deliberately-Chinese-conceptual streetwear vocabulary anchored to contemporary Chinese-mainland youth culture and the deliberately-conceptual graphic-design references that defined the post-2014 K-fashion-and-Mainland-Chinese-streetwear cultural moment.' The brand has been one of the defining post-2014 Shanghai-anchored contemporary-luxury-streetwear brands. The RANDOMEVENT vocabulary settled around several recurring elements: heavyweight cotton tees and hoodies with the brand's iconic RANDOMEVENT typography logo and deliberately-conceptual Chinese-cultural-reference graphic-design motifs, deconstructed denim and workwear-derived streetwear trousers, the brand's iconic RANDOMEVENT technical-fabric outerwear programme (bomber jackets, technical-fabric shell-jackets, oversized parkas), deliberately-architectural cotton-and-linen ready-to-wear, and a colour palette anchored to washed-black, oxblood, ecru, washed-navy, plus the brand's recurring use of saturated red, electric-blue, and the iconic Chinese-mainland-youth-streetwear aesthetic accent combinations. The brand is independent and held by Yu. RANDOMEVENT operates flagship retail in Shanghai (Anfu Road — the brand's home flagship), Beijing (Sanlitun), Chengdu, plus international wholesale through SSENSE, HBX, Patta, GR8, Dover Street Market, and a curated set of contemporary-luxury-streetwear specialty retailers globally. The brand has been one of the most-visible post-2014 Mainland-Chinese-anchored 'youth-streetwear-luxury' brands.