Sergio Tacchini

Sergio Tacchini was founded in 1966 in Paris-Aibel, Italy by Italian tennis champion Sergio Tacchini, who retired from professional tennis to launch the brand specifically focused on producing technically-engineered tennis-and-track apparel for the Italian and international competitive tennis community. The brand became one of the defining Italian-anchored sportswear brands of the 1970s-1980s, with the iconic Sergio Tacchini sponsorship of John McEnroe (1980-1986 — the defining 'McEnroe-tracksuit' moment that anchored the brand's broader cultural visibility), Jimmy Connors, Pat Cash, and the broader 1980s-tennis-elite roster. The Sergio Tacchini vocabulary settled around several specific products: the iconic 'Dallas' tracksuit (the brand's defining 1980s-era McEnroe-association tracksuit, still in production with the original 1982-pattern design), the 'Orion' polo, the 'Master' tennis-jacket, the 'Star' training-shorts, various 1980s-tennis-tracksuit-revival product, and a colour palette anchored to washed-navy, washed-cream, oxblood, electric-blue, plus the brand's recurring use of the iconic 1980s-tennis-aesthetic saturated red-and-yellow combinations. The brand has been one of the defining post-2010 'Tennis-luxury-streetwear-revival' brands, with the McEnroe-tracksuit nostalgia specifically anchoring the broader contemporary streetwear conversation. The brand is independent and held by the Sergio Tacchini Group (the Italian sports-apparel parent company controlled by various Italian institutional investors). The brand operates flagship retail in Milan (the Brera flagship), Rome, Paris (Le Marais), Tokyo (Aoyama), Seoul, plus international wholesale through SSENSE, MR PORTER, MATCHES, END., the broader US-and-European streetwear-tennis-revival specialty retailers, and the long-running collaboration network including Sergio Tacchini × Casablanca, Sergio Tacchini × Aimé Leon Dore, and Sergio Tacchini × Highsnobiety capsules.