Susan Fang

Susan Fang was founded in 2017 in London by Chinese designer Susan Fang after her Central Saint Martins MA graduation. The brand has been one of the defining post-2017 London-anchored Chinese-heritage contemporary-luxury-womenswear brands, with the deliberately-air-and-bead-construction visual culture anchoring the broader brand cultural position. The Susan Fang vocabulary settled around several recurring elements: deliberately-air-and-bead constructed dresses (the brand's defining product category since 2017 — the iconic Susan Fang Air Dress and Susan Fang Bubble Dress programmes feature deliberately-experimental construction using small beads and air-pocket technology that create dimensional surface texture), hand-knitted Italian-mill cotton-and-bamboo sweaters, deliberately-architectural cotton-and-linen ready-to-wear, the iconic Susan Fang feminine-and-Romantic dress programme, and a colour palette anchored to washed-cream, oxblood, ecru, washed-pink, soft-yellow, plus the brand's recurring use of saturated red, electric-blue, pearl-white, and the iconic feminine-Chinese-Romantic-aesthetic colour combinations. The brand has presented at London Fashion Week and Milan Fashion Week each season since 2018. The brand is independent and held by Fang. Susan Fang operates with no permanent retail of its own, distributing through SSENSE, MATCHES, Net-a-Porter, Mytheresa, Lane Crawford, the Boontheshop network in Seoul, Bergdorf Goodman, the Webster, and a curated set of contemporary-luxury-womenswear specialty retailers globally. The brand has been one of the more conceptually rigorous post-2017 Chinese-heritage 'experimental-construction-luxury' brands.